ABOUT US
At Circle Heart, we’re more than just a store — we’re a piece of Silver City. A second-generation, family-run business, Circle Heart was born from a deep love of the land, the people, and the traditions of the American Southwest. From the beginning, we’ve worked hard, stood by our customers, and earned trust in one pair of boots, one piece of turquoise, and one conversation at a time.
Today, we proudly serve ranchers, miners, firefighters, students, travelers, and everyday families alike. We carry a carefully chosen mix of modern fashion, dependable workwear, and authentic styles inspired by the Southwest. From trend-forward looks to timeless classics, we celebrate individuality, resilience, and community.
No matter your age, size, or style — you’ll always find a warm welcome at Circle Heart.
Company History
Circle Heart opened its doors decades ago with a simple goal: to provide hardworking folks with dependable western wear and exceptional service. Over the years, we’ve grown alongside the community, expanding our offerings to include authentic Native American jewelry, trusted brands in boots and denim, and a curated selection of items that reflect the spirit of the Southwest.
Through droughts and celebrations, rodeos and parades, Circle Heart has remained a trusted name in Grant County — a business built on grit, grace, and gratitude.
Our Mission
To uplift and serve our community by offering thoughtfully selected fashion, workwear, and accessories that reflect the strength, spirit, and individuality of the people we’re proud to call neighbors.
Our Values
Authenticity: We honor the culture, people, and spirit of southwestern New Mexico.
Inclusivity: We serve all ages, sizes, styles, and stories — and make sure everyone feels welcome.
Integrity: We believe in doing business the right way — with honesty and fairness at the core.
Hard Work: We serve working people — and we work hard to earn their trust.
Quality: We carry only the brands we believe in — built to last, made to fit real life.